State laws vary widely on whether a non-CPA can use the title “accountant.” In most states, a non-CPA can refer to themselves as an accountant.Įnrolled Agents are tax advisors and are authorized to practice before the IRS on tax issues. And while there are certain state-by-state exceptions about what can and cannot be undertaken by a CPA, there are fewer requirements for starting an accounting firm.ĬPA’s are licensed on a state by state basis and certification standards are rigorous. However, if you are looking to focus on the most common services accounting firms provide, like bookkeeping and tax preparation, then you may consider entering this industry without being a licensed CPA by your state. And to confuse this even further, not all CPA’s are skilled at tax compliance.Īn accounting firm can do nearly everything a CPA firm can do with one exception – audits and assurance services. While all CPA’s are accountants, not all accountants are CPA’s. Typically, there are CPA Firms, Enrolled Agents, and Bookkeeping firms and they vary slightly by state. Within the United States, many accounting firms are branded by the designation (type) of accounting firm within their state. As the accounting firm becomes more established and closer to capacity, the accounting owner typically becomes more selective about the types of engagements they are willing to accept into their practice. When marketing an accounting firm, most accountants target prospective clients geographically (say 10-20 miles from their office location) and accept both small businesses and individual tax payers.
In fact, it typically targets a segment of the market (say small businesses or individual tax payers) with an expectation on pricing (premium priced or value oriented) along with some expectations of service quality. Marketing is a process that all businesses embark upon to stimulate demand of goods and services.
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